From the manufacturer
Carson Optical was founded in 1990 by Richard Cameron. A former banker, disheartened with Wall Street, Cameron started in his mother’s Long Island basement importing and exporting a wide array of products between the US and Japan. The company’s first experience with optics came in 1991 when Cameron stumbled upon a unique Electronic Binocular that was manufactured by the now-defunct Copitar Japan. Cameron named his company “Copitar USA” and began cold-calling buyers at national retail chains and writers working for major media publications. Cameron quickly gained placement in mail-order catalogs that included The Sharper Image and Orvis. His public-relations efforts gained the company much-needed exposure in media outlets that included the New York Times, The Wall Street Journal, and Popular Science.